Ross Daniel Adaptive Apparel Announces
Company Debut and “Cool Clothes for Toes”
Fashion Maker for Special Needs Launches First Line of
Trendy Socks for Kids who Wear Ankle-Foot Orthoses (AFOs)
WESTCHESTER, NY (November 16, 2009) – Ross Daniel Adaptive Apparel (RDAA), a new designer of fashionable solutions for special needs, announced today its marketplace debut and the launch of “Cool Clothes for Toes,” the first creatively styled sock line for children and teens who wear ankle-foot orthoses (AFOs).
“We are excited to be formally announcing our company right before the World Congress on Disabilities,” said Susan Kleiman, president, Ross Daniel Adaptive Apparel. “Based on our initial introduction and the response we are seeing from the marketplace, we are optimistic about the future of our business and the rollout of our first product line, – “Cool Clothes for Toes,” Kleiman said.
RDAA Seeks to Fill Niche where Other Manufacturers Fall Short
In the US, there are more than 20 million children and teens with special needs who want the same fashion choices as their peers. Yet there are little to no true fashion alternatives that accommodate those with physical challenges when it comes to getting dressed.
“Socks are critical to the successful use of recommended shoes and orthoses for kids requiring such,” said Joyce Checksfield, physical therapist, MA, The Center for Discovery. “Not only do the RDAA socks effectively wick away moisture and resist wrinkling, their uniquely youthful styles are a true departure from the bland black and white options that are typically available. Cool Clothes for Toes provides physically challenged kids and teens with a fashionable accessory that encourages some fun, creative self-expression, added Checksfield.”
RDAA has spent several years researching the special needs community. Based on this research, including input from orthotists and physical therapists, as well as direct input from physically challenged children and their parents, the company will launch its first line of kids’ socks for ankle-foot orthoses (AFOs). The forerunner in a soon-to-be-expanded diverse product line of adaptive apparel, the new “Cool Clothes for Toes” sock line is being introduced today.
Cool Clothes for Toes — Tickles
The “Cool Clothes for Toes” sock line is everything a kid ever wanted from an adaptive sock and more. According to Kleiman, this product holds a special place for her, because it was her teenage son, Ross that gave rise to the inspiration. “Ross is a 16 year old with special needs, and in my struggle to find him a sock that was comfortable, breathable and fashionable for a teenager, “Cool Clothes…” took hold, and I decided to form a company to help give people with physical challenges fashion and dignity.
“Cool Clothes for Toes” are made from 80% cotton and 20% nylon. They are seamless, machine washable, and breathable to reduce perspiration. Reasonably priced between $12.95 and $14.95, the socks range in size from medium stretch to large stretch for boys and girls. “Cool Clothes for Toes” are currently available on the RDAA website at www.rdadaptiveapparel.com. Visit the PossAbilitiesBlog.com and catch us on Facebook (Ross Daniel) and Twitter @RDAAinc.
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